Petri-e Inventory 65

Visual Identity and Print

The petri-e inventory 65, founded by Zadrian Smith in 2012, a global platform for creative expression inspired by Ray Petri a creator of the fashion house ‘Buffalo’ in 80s . Commissioned by Zadrian Smith to create a visual identity and the first issue of an annual magazine which provide an unexpected viewpoint through thought provoking journalism paralleled with powerful and emotional imagery. The identity consisted of a hand drawn logotype and its key visual element drew inspiration from one of the most known photographs of Felix Howard taken by Jamie Morgan and stylised by Ray Petri.