Launch of new category “Lighting”

British technology company established in the United Kingdom by Sir James Dyson in 1991. They design and manufacture household appliances such as vacuum cleaners, air hand dryers, bladeless fans,  hairdryers, and lights.

Role and responsibility

Senior Creative
Providing creative direction for the launch of a new category “Lighting”, CSYS and Cu-Beam.

This involves product naming, product proposition, visual identity, expression, creation of marketing materials, advertising and in-store presence.


Copywriter, 2 x Creative, Imagery Team, 2x Marketer, Digital Team, Event Team, Competitor Analyst, Claims and Performance, PR, Product and Insight Manager