Couverture & The Garbstore

Refresh of brand identity, Setting up a new guidelines for marketing communications

Couverture & The Garbstore is an independent concept store based in the heart of Notting Hill.

The Garbstore project was established alongside Couverture & The Garbstore which was created by Emily Dyson and Ian Paley, in 2008. The brand gained a notable footing in the menswear industry, with the brand’s distinct affiliation to utilitarian. Their purpose-built attire proved to be high in demand, in which they’re aesthetic became more apparent.

Role and responsibility

Lead creative
Responsible for creation of design output from art direction for photography, window display, lookbook, digital adverts, packaging, social media, pop up store, Reebok x Garbstore exhibition to website.


2 x Photographer, PR, Womenswear buyer, Menswear buyer, Fashion design assistant, Head of wholesale and Digital team